Daily English 708 - Trademarks and Logos

Complete Lesson

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Dialogue/Story

Slow Speed begins at: 0:59
Explanation begins at: 2:32
Normal Speed begins at: 14:40

Bianca: Look at this logo I designed for our new line of products.

Vien: That’s really nice, but it looks a lot like our competitor’s logo. In fact, it’s almost identical.

Bianca: No, it’s not. The color is a different shade of green, the graphic is smaller, and instead of a picture of a woman, I’m using a picture of a man. They’re nothing alike.

Vien: That’s not what most people would say. Looking at your logo and our competitor’s logo side by side, I’d say this was a clear case of trademark infringement.

Bianca: Okay, to be honest, I purposely made them look a little alike so that customers will associate our products with their brand. So what? I don’t think that’s a big deal.

Vien: Our competitor has exclusive rights to use its logo. If ours is too similar, the trademark registry and the courts are going to nail us.

Bianca: So what do you want me to do?

Vien: Go back to the drawing board – literally!

Category: Business