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Daily English 888 - Advertising in TV and Movies

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Slow Speed begins at: 1:13
Explanation begins at: 3:42
Normal Speed begins at: 16:09

Victoria: [clears her throat] Congratulations are in order. I just scored a product placement for our brand in the latest McQuillanator movie. Thank you, thank you very much.

Gerard: Really? That’s great! Will it have a prominent place in the movie?

Victoria: Well, you know how these things are. Our logo goes by in the blink of an eye, but millions of people are going to see it.

Gerard: So will the star be wearing our logo on his shirt or something?

Victoria: Something like that.

Gerard: But not that.

Victoria: No, it’s a little more subtle than that, but it’ll be embedded into an important scene.

Gerard: But where are they going to see it?

Victoria: Is that really important? The important thing is that our brand will be associated with a major Hollywood movie. What more could we ask for?

Gerard: Stop beating around the bush. Where in the movie will our logo appear?

Victoria: All right. It’ll be on the bottom of the star’s shoes, on the sole, and the audience will be able to see it when he’s running.

Gerard: Only if he’s running in slow motion, but he won’t be, right? If it goes by that quickly, it’ll be more like subliminal advertising.

Victoria: Exactly! I hadn’t thought of it that way, but hordes of people will be going out to buy our products and they won’t even know why. I’m even more of a genius than I thought!

Category: Business